Pyjama People

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Every day, thousands of people all around the world are discarding the traditional concepts of employment and are going to work in their pyjamas.

Working from home, creating multiple streams of income, capitalising on the almost limitless opportunities to make obscene profits online is not just a dream.

The Pyjama People information website has been designed to help ordinary people turn their dream into reality.

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Looking back over the 15 or so years that SEO has been researched, discussed and practiced, it's difficult to find any significant period of time when it wasn't changing.
I got into search engine optimization back in 1998. It sure has changed a lot since then. Back in the day you could use invisible text, load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page. And you could do well on Google, Yahoo, Alta Vista; all the biggies. Not anymore.
AOL, once considered a pioneer in internet technology, has fallen on hard times over the years, unable to devise an effective branding strategy. A failed merger with Time-Warner, a non-focus on search while Google built an empire (the AOL search engine eventually began serving up Google results on its portal site), and declining dial-up business are all contributing factors to the ongoing difficulties of AOL and its search engine.

Using Social Media To Drive Traffic

SMO, or Social Media Optimization, helps build website traffic by using social media based websites. The dawning of web 2.0 has seen many different social media websites crop up in an equally large number of different guises. Content sharing, social bookmarking, and collaborative websites form the basis of this initiative and it is these types of websites that you need to use in order to leverage the power of the social web.
How Google views your site does matter if you want to succeed online because Google has become the dominant search engine on the web. It now has over 60% of the U.S. search engine market. In other countries around the world that percentage rises to 80% or more. In addition, the Google Brand Name has solidly permeated the popular psyche and any top rankings within Google will bring much weight and prestige along with all that traffic.
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