Pyjama People

Site Promotion

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Even for those of us who have been dabbling in the Internet marketing arena for a decade or more, all these latest frenzied "Info-Product Launches" are downright scary. In recent months it is not only the product launches themselves that have become a little frightening, but also the rate at which these product launches keep bombarding all of us in the marketing world. It has become so relentless you feel like you're an extra, ducking for cover in some war movie; Saving Private Ryan comes quickly to mind.
Embarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated. Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now!

Web-Video Campaign Creation 101

What's a Web-video Commercial Anyway? If you start your video project with a television mindset, you are going to waste a lot of money on bad ideas and expensive production costs that add nothing to the delivery of a memorable message.

Advertising's Most Important Word

If you had to guess the single most important word in advertising what would it be: free, special, discount, sale, new, improved, bígger, better?

How to Write a Media Release

Did you know that publicity is supposedly seven times more effective than advertising? And it is free – that is if you do it yourself. If you know the elements of writing a good media release to capture the attention of journalists, you can benefit from free editorial coverage. Here's a few tips to help you write a media release.

Online Distribution Channels

One of the importances of any website or business is to bring your products or services to the right people and to reach the target audience. There are a number of different distribution channels available on the Internet which could be utilisied efficiently to the benefits of your website. We have watched and witnessed the growth of the Internet over the recent years and while everyone knows the traditional online distribution channels such as newsletters, and electronic press releases, it is time to have a look at some unconventional channels of distribution on the web.
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved.

10 Power-Packed Promotion Strategies

There are many ways to creatively and affordably promote your online business. I have tried all of the following and they worked very well for me.

Promote Your Website Using Newsgroups

Newsgroups can be a very powerful tool in your web promotion endeavor, if you use them effectively.
Repeatedly my sales and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a simple mistake. As a result, I felt it was time to write this article and hopefully dispel many misled website owners.
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