- Home
- Search Engine Optimisation
Search Engine Optimisation
What Personalized Search Means for SEO and Your Website
- By Mike Tekula
- Published 11/17/2008
- Search Engine Optimisation
- Unrated
Looking back over the 15 or so years that SEO has been researched, discussed and
practiced, it's difficult to find any significant period of time when it wasn't
changing.
Top Google in Record Time in 2 Simple Steps!
- By Mike Small
- Published 10/8/2008
- Search Engine Optimisation
- Unrated
I got into search engine optimization back in 1998. It sure has changed a lot
since then. Back in the day you could use invisible text, load keywords to the
point of overflowing and fill META tags with anything even close to what you had
on your page. And you could do well on Google, Yahoo, Alta Vista; all the
biggies. Not anymore.
Targeting Niche Audiences - AOL's New Branding Strategy
- By Scott Buresh
- Published 10/8/2008
- Search Engine Optimisation
- Unrated
AOL, once considered a pioneer in internet technology, has fallen on hard times
over the years, unable to devise an effective branding strategy. A failed merger
with Time-Warner, a non-focus on search while Google built an empire (the AOL
search engine eventually began serving up Google results on its portal site),
and declining dial-up business are all contributing factors to the ongoing
difficulties of AOL and its search engine.
What Google Thinks Of Your Site?
- By Titus Hoskins
- Published 10/8/2008
- Search Engine Optimisation
- Unrated
How Google views your site does matter if you want to succeed online because
Google has become the dominant search engine on the web. It now has over 60% of
the U.S. search engine market. In other countries around the world that
percentage rises to 80% or more. In addition, the Google Brand Name has solidly
permeated the popular psyche and any top rankings within Google will bring much
weight and prestige along with all that traffic.
What To Do When Your Website Does Not Rank Well In Google
- By Bill Platt
- Published 10/8/2008
- Search Engine Optimisation
- Unrated
Online marketers frequently struggle with the question of how to compete when
Google fails to look positively upon a particular website. In this article, I
will focus on how to build rankings and drive traffic to your website, using
Google and the other search engines.
Do-It-Yourself SEO - A Beginner's Checklist
- By John Metzler
- Published 10/8/2008
- Search Engine Optimisation
- Unrated
There have always been do-it-yourselfers succeeding at web promotíon and search
engine optimization. In fact, many of the established businesses offering web
services today came from humble beginnings, perhaps nothing more than a college
student with a laptop, an internet connection, and too much free time. The Web
evolves as the result of the innovation and experimentation of individuals. The
sharing of knowledge. The do-it-yourself attitude.
Look Beyond Google: Meta-Search Engines Can Help Online Marketers
- By Bill Platt
- Published 10/7/2008
- Search Engine Optimisation
- Unrated
There are actually hundreds of search engines, not just the Big Three (Google,
Yahoo, and MSN) that many Internet users think of. By focusing only on the most
well known search engines for your marketing online strategy, you may be missing
out on as much as 30% of the billions of searches being done online every single
day.
How to Optimize for Google: Part 3 of 3
- By Scott Van Achte
- Published 09/8/2008
- Search Engine Optimisation
- Unrated
In Part 1 and Part 2 of How to
Optimize for Google I discussed general website optimization, links, and
Google webmaster tools. In Part 3 we will look at a number of other
considerations which play a role in successful rankings in Google, and also
touch on some tactics which are best avoided.
How to Optimize for Google: Part 2 of 3
- By Scott Van Achte
- Published 09/8/2008
- Search Engine Optimisation
- Unrated
Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we
discussed onsite optimization. In Part 2 we will touch on incoming links as well
as using Google Webmaster Tools.
How to Optimize for Google: Part 1 of 3
- By Scott Van Achte
- Published 09/8/2008
- Search Engine Optimisation
- Unrated
In today's online world search engine rankings can make your business succeed,
and while rankings in Yahoo and MSN are very valuable, their combined market
value is still less than that of Google. This makes achieving top rankings in
Google that much more important.