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What's the big deal about search engine optimization? Isn't it enough that you've put up a website, purchased some Google AdWords, and sent out an email to everyone you know announcing your site? In short, no. There is an art and science to search engine optimization (SEO), and it is critical for web-based businesses to know, understand and utilize if they want to drive quality traffic to their website via the Internet.
Websites are quickly becoming one of the most popular ways of advertising. Whether it be a business, its product or service or something completely different, everyone of all ages is turning to the web as a method of getting their message out there. With the popularity of this marketing medium increasing and the number of websites always growing, it is obvious that everyone wants to appear at the top of Google's search engine rankings...
What many people new to internet marketing lose site of, or perhaps didn't know to begin with, is that internet marketing is based on the fundamental principles of marketing. It just so happens that internet marketers use those principles with a new medium...
Most of the time when we pitch to a new client we are asked for SEO guarantees. "Your competition has guaranteed top results and submission to 100,000 Search Engines and Directories". We go all out educating clients that Search Engine Optimization is all about smart work and not just adding random keywords and submittíng to every directory possible. I'm writing this article to reach out to the SEO buyers and help them distinguish the crooks from the genuine SEO cos. I've compiled my Search marketing experience over the years in this article. I hope this helps you in selecting your Search Marketing initiative.

Bounce Rates Count

Of late there has been a lot of discussion about bounce rates and whether or not the search engines count these in their algorithms.
For many webmasters Google is the eight ton elephant in the room and you only have two options: upset the elephant and get trampled or quickly find out what it likes to consume and try to feed it.
Looking back over the 15 or so years that SEO has been researched, discussed and practiced, it's difficult to find any significant period of time when it wasn't changing.
I got into search engine optimization back in 1998. It sure has changed a lot since then. Back in the day you could use invisible text, load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page. And you could do well on Google, Yahoo, Alta Vista; all the biggies. Not anymore.
AOL, once considered a pioneer in internet technology, has fallen on hard times over the years, unable to devise an effective branding strategy. A failed merger with Time-Warner, a non-focus on search while Google built an empire (the AOL search engine eventually began serving up Google results on its portal site), and declining dial-up business are all contributing factors to the ongoing difficulties of AOL and its search engine.
How Google views your site does matter if you want to succeed online because Google has become the dominant search engine on the web. It now has over 60% of the U.S. search engine market. In other countries around the world that percentage rises to 80% or more. In addition, the Google Brand Name has solidly permeated the popular psyche and any top rankings within Google will bring much weight and prestige along with all that traffic.
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