Kalena Jordan
Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.
Articles by this Author
How Google Applies Science to Search (Part 1)
- By Kalena Jordan
- Published 09/8/2008
- Search Engine Optimisation
- Unrated
Dr. Craig Nevill-Manning is a New Zealander who joined Google in 2000 as a
Senior Research Scientist to develop more precise search techniques. Previously,
Craig was an assistant professor at the Computer Science Department of Rutgers
University, where he conducted research in data compression, information
retrieval and computational biology...
How Google Applies Science to Search (Part 1)
- By Kalena Jordan
- Published 03/27/2008
- Search Engine Optimisation
- Unrated
Dr. Craig Nevill-Manning is probably best known as the developer of Froogle (recently re-named Google Product Search) and the founder of Google's software engineering center in New York City. This article is a summary of his presentation at Webstock 2008.
How to Create Search Engine Friendly Title and META Tags (Part 2)
- By Kalena Jordan
- Published 12/14/2007
- Search Engine Optimisation
- Unrated
In Part 1 of this article, I defined Title Elements and META Tags and took you step-by-step through how to create an optimized Title Element. Now it's time to create your optimized META Description Tag.
How to Create Search Engine Friendly Title and META Tags (Part 1)
- By Kalena Jordan
- Published 12/14/2007
- Search Engine Optimisation
- Unrated
In this article, I'm going to show you step-by-step how to create search engine optimized Titles and META Tags.
The Top 10 Dumbest Web Site Decisions
- By Kalena Jordan
- Published 12/14/2007
- Search Engine Optimisation
- Unrated
Having worked with web sites for the past eleven years, I've seen a LOT of errors, poor judgment and embarrassing gaffs on the web. Sometimes they are the fault of the client, the web designer, the IT Manager, or the SEO, but human error is always to blame. The saddest thing is that the problems are usually preventable.
20 Things You Need to Know Before Optimizing a Web Site
- By Kalena Jordan
- Published 11/26/2007
- Search Engine Optimisation
- Unrated
One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.
How to Find Free Content for your Web Site
- By Kalena Jordan
- Published 10/3/2007
- Web Site Traffic
- Unrated
I see a lot of webmasters complain in forums and chat rooms that they don't have enough content on their web sites, but they don't have the means or the knowledge to find more.