Sue Currie
Sue Currie, the director of Shine Communications Consultancy and author of Apprentice to Business Ace – your inside-out guide to personal branding, is a business educator and speaker on personal branding through image and media. Sign up for free monthly tips on personal and professional PR at ShineComms.com.au and learn more about how you can achieve recognition, enhance your image and shine.
Articles by this Author
How to Write a Media Release
- By Sue Currie
- Published 09/19/2007
- Site Promotion
- Unrated
Did you know that publicity is supposedly seven times more effective than advertising? And it is free – that is if you do it yourself. If you know the elements of writing a good media release to capture the attention of journalists, you can benefit from free editorial coverage. Here's a few tips to help you write a media release.