Ben Kemp
Ben Kemp is a free-lance search engine optimisation consultant and web designer. He offers free SEO articles & web design tips, see The SEO Guys Blog.
Articles by this Author
Suicide in Cyberspace - Your Outward Links Can Kill Your Rankings
- By Ben Kemp
- Published 08/31/2007
- Reciprocal Link Exchange
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Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don't understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic. An important site's link to yours carries more weight - for example from The Open Directory, or Yahoo Directory. All pretty straightforward...