Mike Tekula
About the Author: Mike Tekula handles SEO, SEM, usability and standards-compliance for NewSunGraphics, a Long Island, New York firm offering Search Engine Optimization, Search Engine Marketing, W3C-Compliant web design using full CSS layouts and all things web design/development.
Articles by this Author
What Personalized Search Means for SEO and Your Website
- By Mike Tekula
- Published 11/17/2008
- Search Engine Optimisation
-
Rating:
Looking back over the 15 or so years that SEO has been researched, discussed and
practiced, it's difficult to find any significant period of time when it wasn't
changing.
11 Tips for Pay-Per-Click Success
- By Mike Tekula
- Published 06/7/2007
- Pay Per Click Advertising
- Unrated
This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals.