Paul Grant
Paul Grant is a convergence evangelist and digital media strategist, having spent eleven years managing and implementing rich media projects. He is now a partner of London-based consultancy Interactive Strategy Ltd.
Articles by this Author
Viral Marketing - Impacting Established Brands
- By Paul Grant
- Published 05/29/2007
- Viral Marketing
- Unrated
How viral marketing works In all instances an initial 'viral' concept must be developed and published either to a website, in an email, as a mobile phone ...