Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques.

What's a Web-video Commercial Anyway? If you start your video project with a television mindset, you are going to waste a lot of money on bad ideas and expensive production costs that add nothing to the delivery of a memorable message.

If you had to guess the single most important word in advertising what would it be: free, special, discount, sale, new, improved, bígger, better?