Frederick Townes in the owner of W3-EDGE. W3-EDGE is a Boston-based web design company specializing in W3C compliant and search engine friendly web design. Whether your needs fall into the Web 2.0 category or if you just need an attractive design that will convert your visitors into buyer, we have the solution for you. Blogs have
been around long enough to become standard elements of the web landscape.
They're easy to construct and manage, they create fresh, user-generated content
and, if well-executed, blogs draw crowds and the attention of search
engines.
Whether starting out with a new domain name, or a domain that's
been around for a decade, you can rank your blog on Google if you just do what
Google wants you to do. So here are 25/50 tips to get your blog ranked by the
world's biggest SE.
50. Build a
blog or move to Wordpress. Wordpress is a blog platform that's open
source (free), robust, extensible and easy to use. Add Feedburner, which equips site owners to
broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics
and a sitemap plug-in to simplify populating the blog and developing useful,
actionable metrics. Also, make sure your blog is pinging www.technoratti.com and other
social-ranking sites like www.digg.com.
49. Don't worry about
page rank. PR is highly over-rated as a yardstick of online success.
Connectivity within a web community and expansion through content syndication
and guest blogging are more critical to building site credibility than page
rank. PR will take care of itself over time if you do it right.
48.
Make a difference, or at least have a clear purpose. Differentiate your
content on every post. Cover lots of editorial ground.
47. Use a
conversational tone. Dry, starchy academic writing is strictly for the
textbooks. Write words that people "hear" instead of read.
46.
Provide a "Tell Your Friends" link on your blog. Birds of a feather do,
indeed, flock together. So, if one of your regulars shares an interest in
philately, chances are s/he has other friends with an interest in stamp
collecting.
45. Study the competition. They're studying you.
Check out spyfu.com to do a little undercover work on
search analytics employed by competitor sites and their visitors. You can't
touch the content but you can't copyright an idea, either, so pick up some new
paths of thought from others in your site's arena.
44.
Remember SEO basics. Use provocative, keyword-rich title tags, meta keywords
and descriptions, and only link to high-quality sites. Never over do it. Keep
your posts relevant, natural, accurate and, above all, current.
43.
Don't stuff blog post titles with keywords. It's a form of keyword stuffing
and spiders hate keyword stuffing. The ratio in headlines should be 40%
keywords, 60% non-keywords.
42. Submit your URL to blog
directories. There are "best of the web," and paid directories, like Yahoo,
and free directories like the Open Directory project at www.dmoz.org. Every
directory listing is another link to your site and another way visitors can find
you. Just google them to find more.
41. Create blog categories that
contain keywords, i.e., Ecommerce, SEO, Affiliates, etc. for use with a
"site hosting" or "site design" blog.
40. Content quality counts.
Research topics about which target readers want to learn. Write something new,
useful and relevant. And don't forget to regularly update older posts. Things
change fast on the web so last year's "next big thing" is this year's hackneyed
cliché.
39. Vary topics, content length, relevancy and posting
times. However, be consistent, as well. Keep blogging. It can take time for
a blog to catch the notice of a search engine spider.
38. Get guest
bloggers. Add links from their blogs and establish your site's link
community. There are people within your web neighborhood with opinions and good
information. Contact them to invite submissions to your blog and your site in
general.
37. Don't
use duplicate content. The only duplicate content that appears in your blog
posts are quotes, and they should be identified with quotation
marks.
36. Call posters by name. If Bob M. from Athens, Georgia,
posts to your blog, recognize his contribution with a "Thanks, Bob" at the end
of your response.
35. Make friends with other bloggers in your
commercial, business or NFP space. Ask to become a guest blogger, or seek
endorsements from the "names" within your site sphere.
34. Send a
personal note to posters. Not all bloggers have the time to do this but if
you can send a personal email thank-you note to a poster, you've increased the
chances of that poster becoming a member of your site community.
33.
Encourage viral link building. Take a stand. Introduce the coming paradigm
shift in web commerce, provoke controversy. It sells. Just ask Ann
Coulter.
32. Ensure the blog is optimized for Technoratti. Claim
your blog, set an avatar and pings, use tags where appropriate and be sure to
ping various blog tracking sites.
31. Don't place ads on your blog,
yet. If you feel you must (you're seeing nice PPC revenues), determine that
your site's HTML is optimized to position those ads at the bottom of each blog
page.
30. If your blog isn't pulling, have the code reproduced so
it's as semantic, accessible and code-to-content optimized as possible. Also,
hire a code expert to position content above ads or any other content in the
site markup.
29. Ignore Alexa. A lot of new site owners rely on
Alexa for site metrics but remember, Alexa is a popularity metric since only
Alexa toolbar users contribute data – and that's a less-than-universal test
population.
28. Build credibility. Publishing authorities on your
site's topicality usually does the trick. Once blog credibility is established,
identify trends, solve new problems and gradually expand the topic range of your
blog.
27. Buy or build a screamin' hot blog design and submit it to
design galleries. Hire a site/blog designer, or bring your vision to
fruition. This enables your blog to appear five or six demographic iterations
from your home site, expanding the site's reach outside the immediate site
community. This creates new marketing channels fast.
26. Develop some
friendly contacts on social media sites and participate in the community.
Ask contacts to promote your blog content. Also ask for contributors. People
love to express their opinions.
To learn even more about making the most
of your site blog, check out Get Your Blog
Google-Ranked In 30 Days Or Less, Part 2. You're going to love it.