Google Adwords is the undisputed king of pay per click advertising search engines, case closed. You can open a Google Adwords account and literally have your ads in front of millions of interested BUYERS around the world in 30 minutes or less. It takes even less once you get your account set up, which costs a whopping $5.00 USD.

Google Adwords is being used for practically every marketing concept imaginable, on and offline. It's super easy to set up two ads to run against each other and send visitors to them until one of them has reached 100 clicks. Unless they are within just a few clicks of each other you've found your winning headline and you may bow use this winning "control" to advertise the same campaign online, and also set up a postal mail campaign offline. Actually, you could use the headline for practically any offline advertising purpose, flyers, newspaper or magazine ad, ect. The point is that you've tested it and know that it outperforms the other ad.

Do you want to create a super killer headline for your ad? Keep that first winner and write another ad to try and beat it. This is called "beating your control" and you should constantly be trying to do this. The more times you run these ads you'll be able to continually increase the effectiveness of your advertising campaign. I recently read a story of a newspaper ad that had a "control" that was finally outperformed by another ad - after 30 years! I believe it was in the New York Times.

Anyway, back to Google Adwords. You can use Adwords to build a mailing list, promote products or services, either your own or other peoples. The possibilities are endless.

In summary, if you would like to take your business to the next level, or if you're just getting started, you should really consider using pay per click advertising, namely, Google Adwords as your primary pay per click search engine.