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Advanced Link Building: Hosted Content, The Quest for the Perfect Link
http://www.pyjamapeople.com/articles/articles/105/1/Advanced-Link-Building-Hosted-Content-The-Quest-for-the-Perfect-Link/Page1.html
Frederick Townes
Frederick Townes in the owner of W3-EDGE. W3-EDGE is a Boston-based web design company specializing in W3C compliant and search engine friendly web design. Whether your needs fall into the Web 2.0 category or if you just need an attractive design that will convert your visitors into buyer, we have the solution for you.  
By Frederick Townes
Published on 07/27/2007
 
Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn't have as much value to search engines and so, it doesn't receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The link, itself, is testament to the quality of the site being referred.

Advanced Link Building: Hosted Content, The Quest for the Perfect Link
Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn't have as much value to search engines and so, it doesn't receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The link, itself, is testament to the quality of the site being referred.