eBay guides have potential to be viewed by thousands of people every day and generate visits to your eBay Auctions, Shop or About Me page. You can write a guide about anything at all related to eBay or eBay product listings. All the information you need to get started can be found by clicking on ‘Reviews & Guides’ left side of any eBay Home Page.

Overwhelmingly, product reviews are more likely money makers than simple guides to buying or selling on eBay. This is because most visitors are seeking guides about specific products to help create an informed decision to buy or not to buy on this occasion. You can also study eBay (go to the Help section top of screen, look for ‘eBay Keywords’) for words people actually use to find products such as you are reviewing which can be used in your guide and review (especially in the title) to attract search engine traffic. So a product review has several major benefits for the writer:

i) It leads potential buyers directly to your eBay listings for similar products. Anyone reading your review about Roy Orbison CDs, for example, is more likely to check out your listings for CDs from the ‘Big O’ than might read your review and buy from someone else. You should not link directly to a product you are selling on eBay, except a permanent shop listing, because short-term product listing numbers are canceled and vanish when actions end, so making your link totally worthless.

ii) It creates credibility for you, makes you look like an expert in the type of product the reader is researching – another reason to buy from you in preference to another seller lacking your specialist knowledge, even if you don’t actually have specialist knowledge.

iii) Guides generate visits to your eBay Listings and Shop and also to your About Me page. You can actually invite readers to visit your About Me page to pick up a free gift unlike links leading to outside web sites which could get you banned from eBay.