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					  <title><![CDATA[Optimize Your Website...and They Will Come]]></title>
					  <link>http://www.pyjamapeople.com/articles/articles/201/1/Optimize-Your-Websiteand-They-Will-Come/Page1.html</link>
					  <description><![CDATA[<font>What's the big deal about search engine optimization? Isn't it enough that 
you've put up a website, purchased some Google AdWords, and sent out an email to 
everyone you know announcing your site? In short, no. There is an art and 
science to search engine optimization (SEO), and it is critical for web-based 
businesses to know, understand and utilize if they want to drive quality traffic 
to their website via the Internet. </font> ]]></description>
					  <author>no@spam.com (Susan L Reid)</author>
					  <pubDate>Tue, 10 Feb 2009 07:58:23 EST</pubDate>
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